￼￼￼￼I read an interesting (and disturbing) statistic recently from Forbes. It stated that 45% of CEOs agree that ‘marketing efforts are wasting money’.
However, we are different to most accountants because we take an active role in helping our clients grow. That’s why we invested a considerable sum to give our clients access to one of the world’s leading sales and marketing systems (the BGSvault).
It’s fair to say I have this discussion regularly with a number of our clients. They don’t measure the results of their marketing, so they have no way of knowing what’s working and what isn’t.
Obviously, being an accountant makes my team and me very ‘number conscious’. We do measure everything.
I also smiled when I read that statistic from Forbes. I wonder how many CEOs actually know what their marketing results are and which strategies work. It is highly likely they are just like John Wanamaker—they haven’t got a clue. This one simple act of measuring the results (or lack) of ALL your marketing is so simple, yet it will have a significant effect on the growth of your firm.
It’s your job to make sure you put in place a mechanism that gives you this data. In my experience, I can tell you, it is TRANSFORMATIONAL!